Showcasing exclusive products previously not available at Australian airports, and many never before offered at tax and duty free prices, the store will give international travellers access to a huge range of world-class brands, including
Apple,
Sony,
Givenchy,
Jo Malone,
Kiehle’s and Bobbi Brown; boutiques by
YSL,
DIOR,
Lancôme and
Estee Lauder; exclusive products such as
Johnnie Walker Double Black and
Valrhona chocolates; and the world's first
Wiggles airport store.
A unique set of 'World of…' merchandising concepts has also been launched in the store, allowing travellers to learn more about the products and helping to make the purchase decision easier. Think:
- World of Fragrance with Michael Edwards' renowned classification system helping wearers determine the fragrance that best suits them;
- World of Wine with tasting notes and educational information by Master of Wine Phil Reedman;
- World of Malt Whisky with products displayed and explained by their tasting profile rather than their region or origin;
- and World of Chocolate in which travellers will sample exclusive brands Lindt, Valrhona, Butlers and Neuhaus.
All products are tax and duty free – so there are huge savings compared to normal domestic retail prices.
Travellers will discover exclusive lines not found anywhere else in Australia, such as Reaction by Kenneth Cole, as well as the latest in fashion accessories, with concept stores for Diesel, Lacoste, DKNY, Salvatore Ferragamo, CK Jeans, accessories and more.
With more than 4,000sqm of space, the store also features a Tag Heuer flagship store (1 of only 3 in Australia), a Masters of Time arcade featuring Cartier, Breitling, Bulgari, Girard Perregaux and more. The SYD cocktail bar will shake up a new theme each week, from 'Russian Vodka' to 'Flavoured Vodka', 'Non-European Vodka' and 'Luxury Vodka'.
The new
SYD Airport Tax & Duty Free store creates an engaging duty free shopping experience for all international travellers and showcases the best brands and products. Located in the new Departures Precinct at Sydney International Airport (after Customs) - be sure to come and visit!
If you will be travelling internationally soon why not try the new Ready for Collection Service - visit
http://www.sydneyairportshopping.syddutyfree.com/, make your purchase on-line and have it packed and waiting for you to collect at the airport.