Sydney, 2 April 2009 – Blue Illusion, one of Australia’s largest independently owned boutique chains, is opening a flagship store in Sydney’s Domestic Terminal (T2).
Dedicated to offering quality,
fashionable clothes for stylish women
aged 35 and over, Blue Illusion has grown, in just two decades, from
a small fashion wholesale company in Victoria to a national retail chain with 55 stores.
Founders of Blue Illusion, husband and wife team, Danny and Donna Guest are also proud responsible citizens and dedicate significant resources to charity partnerships including sponsoring 50 children through World Vision.
Donna Guest said, “We started Blue Illusion just over twenty years ago and in our wildest dreams we never imagined growing to the point we are at today. Ten years ago we had one Blue Illusion boutique in Melbourne – today we have over fifty stores in all corners of Australia.
“I believe the fundamental reason behind our success is that we always listen to our customers - what they like to wear, how they feel, what inspires them. Our customers are discerning, stylish shoppers who are after quality made, beautiful garments and by listening to and valuing their opinion we are able to stock products that will truly enthuse them.”
In a key point of difference to other retailers, Blue Illusion provide qualified wardrobe consultants in every store to offer timely guidance and advice, ensuring women feel truly confident in beautifully designed clothing that is appropriate for their age, lifestyle and body shape.
Donna added, “Over the years we have developed a keen sense of insight into the styles, fabrics, and designs that our customers are searching for.
“Our wardrobe consultants are there to provide assistance and suggestions to women who may be searching for just the right outfit for a significant occasion or who may need some positive pointers on the types and styles of clothes that best suit their body shape and colouring.”
Blue Illusion have expanded on their firm fashion credentials by providing a wider lifestyle offering including specialist homewares inspired by the rustic French countryside and a delightful range of gifts including aromatherapy candles and exquisite pampering products.
Blue Illusion will open their new T2 store in June – their first ever in an Australian Airport.
Danny Guest added, “Opening in an Airport is certainly a new challenge for us however we are extremely excited about our move into the travel retail arena.”
Derek Larsen General Manager, Retail for Sydney Airport Corporation Limited said, “We are looking forward to welcoming Blue Illusion, a great Australian retail success story, to Sydney’s Domestic Airport.”
| Media Contacts: |
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Sydney Airport Corporation Limited
Michael Samaras
Manager, Media and Communications
Ph: 02 9667 6470 / Mob: 0437 033 479 |
Blue Illusion
Rebecca Long
Spice and Soul
03 9533 6171 or 0425 800 092 |
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| Leasing enquiries: |
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Mark Lucey
Manager, Leasing
Ph: 02 9667 6142 / Mob: 0417 056 228 |
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